Lakes is one of the best in national Town of the Year awards
The 2021 Aussie Town of the Year Awards have been announced by Wotif, with Lakes Entrance taking out fifth spot.
The award acknowledges the towns' accommodation quality, affordability and traveller satisfaction.
East Gippsland Marketing's Hayley Hardy said the recognition will go a long way.
"I think it has a massive impact," Hayley said.
"We've obviously had a very tough 12 to 14 months and so the benefit that it has on our operators says a massive 'thank you' for all your hard work.
"But the social media impact from a company like Wotif promotes us on a massive scale around the country.
"Long term that could have a really big impact for the whole of Gippsland or certainly East Gippsland.