The role of social media during the Hazelwood mine fire
The role of social media during the Hazelwood mine fire Social media played a vital role filling in the information gaps during the 2014 Hazelwood mine fire, the Hazelwood Heath Study has found.
Researchers studied how community-initiated Facebook groups emerged during the mine fire event and were used by the community to comment on the emergency response and to share a range of self-sourced information.
The study focused on three Facebook groups that became active during the 2014 mine fire – The Air that we Breathe, Occupy Latrobe, and Voices of the Valley.
“A key theme to come from the research is the close relationship between the quality of the information provided during the emergency and the extent to which organisations are trusted,” researcher Dr Sue Yell said.
“The community perceived official information sources as inadequate and untrustworthy, and used social media to fill the information gap.
“While social media can fill an information gap, it can also sometimes confuse rather than inform.”